An investigation ofthe Impact of‘SKy Scanner‘ on the Travel Choice of Chinese
Customers
Course Work (Research Proposal, 3000 Words) – 70°16

Following on from your lectures and seminar activities and the feedback you received in class: choose a research topic for the purposes Of analysis
Write a research proposal suitable for an academic dissertation. Which Willi

Explain the rationale for the research (i.e. why it is worth doing):

State the aims and objectives Of the research:

Review literature on the topic

Explain the methodology you intend to use in your research:

Explain the specific research techniques which you intend to use (e.g. questionnaire. interviews. case study. etc). Give your reasons why you think
that the chosen technique or techniques is (or are) appropriate for this project.

Discuss what. and hOW. data Will be collected: e.g. consider Whether data is primary or secondary; qualitative or quantitative etc.

Explain how the data will be interpreted:

Discuss whether the findings will have validity. reliability and generalisability:

Discuss any potential difficulties Which might arise in relation to this research and explain hOW you might deal With these difficulties:

Discuss timescale you need to do the research

Discuss budgetary issues and source Of funding

List all your references and bibliographies

List your appendix

Etc

Word Count:

The total length Of the research proposal should be a maximum Of 3000 words.

Assessment Criteria:

These comprise:

Assessment Of quality Of research. Which embraces ability to locate and utilise information from a variety Of electronic and printed sources:
Assessment Of ability to critically examine relevant research issues in a sophisticated manner and on the basis Of knowledge: