Requirements for the assessment. You are required to produce a business report for their business idea. The report should be produced for an audience of
business directors and investors (for assessment purposes this will consist of the module leader plus another member of the SBE lecturing staff). The report is designed to provide an overview of the business model.
The report should cover the following compulsory elements:

Table of Contents
Introduction
Value Proposition *
Business Model Canvas (completed diagram) Sustainable Competitive Advantage
SWOT Analysis
Sales & Revenue *
Marketing
Organisation (team roles & profiles)
Finance (sources of funding)
Reference List
Appendices (where appropriate – appendices are not mandatory)
Please do the the two points with a star next to them (Probably one page one each). If you think that any small diagram will
enhance the work, please feel free to add them.
Learning outcomes tested
1 Evaluate
management issues in the startup
of major initiatives including a new venture
2 Demonstrate
practical knowledge of the integrated nature of management disciplines in starting and growing a small business
3 Critically
evaluate the importance of teamwork and individual contributions within team in an entrepreneurial venture.
4 Assess
issues around securing funding and the need to maintain financial stability of new and developing businesses.
Special instructions
The business report should be of a professional standard: this means written in third person language with no spelling errors,
succinct language and clearly structured. Appendices should be used with care.
The Business Idea is called Wonky Edibles. The company buys cheap fruit and vegetables from farmers that are usually rejected
by supermarket companies for not coming within regulation standards. The company is based in the UK and there is no company
that provides the same service in the UK market. Necessary research should be done to complete the task.