Reference Information: Richardson, Lisa R. (2020). Peloton as a Facilitator of Hope: Pathways to Initiate and Sustain Behaviors that Enhance Well-being. Master of Applied Positive Psychology (MAPP) Capstone Projects 182.

Purpose of Study: The study was meant to examine the user experience of Peloton, an at-home exercise bike that live streams class content, as an opportunity to identify the pathways that initiate and sustain engagement in positive behavior change

Sampling Comments: 104 Peloton bike users were surveyed. The responses from the sampled population were analyzed through the use of Grounded Theory and the researchers also carried out an extensive literature review.

Measures: The promotion of positive psychology and the sustenance of personal wellbeing through motivation and positive emotion were the main measures within the study.

Findings/Results/Main Points: From the analysis, the PERMA wellbeing framework and hope were found to be the key theories that help facilitate the pathways to initiate and sustain the activity of users for the purpose of enhancing their wellbeing.

Conclusion: The Peloton bike is a good device for promoting good practices that help in starting and maintaining physical activity for the promotion of better lifestyles and healthy bodies.

Reference Information: McDon, Daniel. (2021). A Strategic Analysis of Peloton 2.

Purpose of Study: The study was developed to conduct an in-depth strategic analysis of the internal and external environment of Peloton and to gain an understanding of its strategic plan.

Sampling Comments: The research was conducted based on the company’s financial records and books of accounts to find out their strengths and weaknesses and thus there was no need for any particular sampling technique.

Measures: The research aimed to measure the company’s strengths, weaknesses, business opportunities, and threats in the internal analysis. The researchers also conducted an external analysis that was aimed at identifying any critical external factors influencing the business.

Findings/Results/Main Points:  It was discovered that the company controlled a large customer community before and after the COVID-19, which the researcher expected to grow as the company continued producing less costly products. Peloton also had a large base of loyal customers who would not be swayed by simple controversies. Among the company’s weaknesses was the inability to meet the increasing demand for its products especially after the Covid-19 lockdown. The company had to shut down many of its showrooms during and after the lockdown, which threatened the growth of the company.

Conclusion: Peloton is an innovative company that enjoys a large customer base with many loyalists. The company should engage in more innovation and the production of products that are affordable to its customers for it to continue being a high performer in its market.

Reference Information: Winchester, C., Bass, A.E., & Pleggenkuhle-Miles, E.G. (2021). Peloton’s Ride to Growth. The CASE Journal. DOI: 10.1108/TCJ-02-2021-0040

Purpose of Study: To evaluate the factors that have promoted or hindered the growth of Peloton and the popularity of its Peloton bike and other exercise products.

Sampling Comments: The researchers evaluated existing literature on Peloton to analyze its past successes and failures and how those factors have contributed to its growth.

Measures: The researchers were interested in the industry overview, the journey of the company through the COVID-19 pandemic, health consciousness, offshoring, globalization, and internet integration. The company’s competitors and its strategies were also considered in the review.

Findings/Results/Main Points: Peloton is a company that provides its customers with unique fitness equipment. The company produces equipment for self-led workouts like the Peloton bike, which has more advantages over instructor-led workouts, especially for cycling exercises. The company was able to continue growing in success with its bike despite challenges, especially during the COVID-19 due to its commitment in vertical integration. Conclusion: From the literature review, the researchers were able to find out that the company has been through a lot of challenging moments, but the CEO and other employees have been on the forefront in ensuring the company stays profitable and competitive