The World of Marketing and Sales

This assignment will assess competency

1. Differentiate between the concepts of marketing and sales.

Studying the concepts of marketing and sales and their far-reaching influence and importance in both our private and professional lives. there is a difference between marketing activities and sales activities that are performed by the firm.

For this assignment, first consider what we mean by the term “marketing.” What is the definition of “sales?” What is the difference between sales and marketing orientations? What are some of the marketing management philosophies? Lastly, what are some of the important reasons for studying marketing and sales?

As additional outside research that you have conducted, write a 1200-1500 word report that responds to the above questions.

Sample solution

The World of Marketing and Sales

Marketing and sales have several other differences. Sales is personalized, customer-focused, and deals with individuals, while marketing is targeted at a larger segment and is media-driven. Sales meets existing demand, while marketing creates demand or fits a product into existing demand. Marketing focuses on product launches and awareness campaigns, while sales is focused on moving products from the market to the customer. Sales is driven by the company’s needs, while marketing is driven by the market’s needs. Sales begins where marketing ends, and it’s focused on building relationships, while marketing is focused on creating an image. Sales require persuasive and conversational skills, while marketing requires analytical skills. Sales is profit-driven, while marketing is focused on increasing market share and customer satisfaction. Marketing aims to attract customers to products, while sales is focused on pushing products to customers.