Write my Essay on Leading service firm as its Customer Services Director

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You have recently been appointed to a leading service firm as its Customer Services Director. The senior management team knows that the reputation of the firm is based on its ability to consistently deliver high value proposition to its customers. In addition, the senior management would like to elucidate the customer value proposition (CVP) concept to the front line and back room staff, and implement CVP so they can enhance customer encounter experience.

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