Order Description

Find a celebrity who is currently appearing in an ad for a particular company or brand and use the model below to analyze the use of this individual as a spokesperson.
According to this model, a celebrity’s effectiveness as an endorser depends on the culturally acquired meaning s/he brings to the endorsement process. Celebrities acquire these meanings from the roles they assume in their careers as entertainers, athletes, politicians and other areas. They then bring these meanings into the advertisements in which they appear and transfer them to the product or service they are endorsing.

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