Appetite for Profit – Discussion Questions # 2

Order Description

Now that you have read chapters 1-5 of the book “Appetite For Profit” by Michele Simon continue & read only chapters 6, 9, 10, & 11. After you have read answer the
following questions;

Write a 1 page letter to the American Diabetes Association about the impact of selling junk food/having vending machines in/on school campuses. Use 3 quotes to back up
your statement. (reference book)

Evaluate an advertising campaign by Kraft, General Mills, or Coca-Cola. In your evaluation consider product placement, product packaging, slogans, gimmicks,
commercials/advertisements, etc. Then conclude both why this is beneficial from a business/corporate standpoint and to the public as well as why it is a detriment and
manipulation of the public. Use specifics. ( reference the book & advertising campaign you evaulate)