Business-Level and Corporate-Level Strategies

Choose an industry you have not yet written about in this course, and one publicly
traded corporation within that industry. Research the company on its own Website,
the public filings on the Securities and Exchange Commission EDGAR database
(htth/www.sec.qov/edqar.shtmI), in the University’s online databases, and any
other sources you can find. The annual report will often provide insights that can
help address some of these questions.

Analyze the business-level strategies for the corporation you chose to determine
the businesslevel strategy you think is most important to the long-term success of
the firm and whether or not you judge this to be a good choice. Justify your opinion.
2. Analyze the corporate-level strategies for the corporation you chose to determine
the corporatelevel strategy you think is most important to the long-term success of
the firm and whether or not you judge this to be a good choice. Justify your opinion.
3. Analyze the competitive environment to determine the corporation’s most
significant competitor. Com pare their strategies at each level and evaluate which
company you think is most likely to be successful in the long term. Justify your
choice

4. Determine whether your choice from Question 3 would differ in slow-cycle and
fast-cycle markets.

5. Use at least three (3) quality references. Note: Wikipedia and other Websites do
not quality as academic resources.