Click on the Week 2 Discussion Video link below to view this week’s discussion video.

Once you have watched the video, answer the related discussion question below.  Back up the posts with factual information from the textbook, research, work/life experiences, etc.

 

Discussion Grading Criteria:

Thoroughly answered all of the questions: 40 points possible

Quality response to at least two classmates and/or Instructor: 30 points possible

References to text and/or other sources:  10 points possible

Spelling/Grammar at the college level: 10 points possible

 

http://www.cengage.com/marketing/book_content/9781111821647_lamb/videos/ch07.html

 

Questions:    Sadly, Readymade went out of business in 2011. What sort of segmentation did Readymade use when marketing its business? What ideas would have helped Readymade reach out to new subscribers without alienating its loyal base?