Chester 6003 2000words + Chester 6002 3000words ZMR
Order Description
Please upload 2 paper
The first is 6003 in 2000 words ,The second is 6002 in 3000words
6003 write 2000 words
subject area Marketing
Assessment Task For a company of your choice, critically analyse the cultural differences between two different contemporary foreign markets. You should consider one of these countries as the home country, the other the host market. Now, evaluate the strategic marketing mix implications for the company, in relation to any future product market expansion plans they may have into the host market (hypothetical or real!). Produce a 2000 word report, using logical subheadings (intro, relevant sections, conclusion, recommendations, appendices). You must apply your discussion to current practical examples and use relevant academic underpinning and referenced evidence from credible non-academic sources to support your discussion. Guidance: – You need to conduct a cultural analysis of both foreign markets (Hofstede’s Model may be useful, although credit will be awarded for application & underpinning of a wider range of cultural theory). – You may use the information gained from the web based Market Research exercise undertaken during the module to help inform your cultural market analysis. – Your choice of organization should be current. Its country of origin does NOT have to be the same as the HOME country. – You must underpin with relevant academic theory relating to culture, globalization, international marketing mix. Extend revision timeframe to 14 days as per terms and conditions Please send draft for this order within 48 hours Follow instructions and no extension for deadline
6002 3000 words subject area is management
The company I choose is Microsoft .
Assessment Task
Critically analyse and evaluate the business and corporate strategies pursued by EITHER: Carnival Corporation & Plc, Drawbridge Advertising and Marketing, Marks & Spencer, Reed Exhibitions or Microsoft over the past 5 years (the selected organisation must be different from any other level 6 submission).
Key Resources/Reading
Your answer should be underpinned with reference to the module content.
Guidance:
Students will conduct their own research of relevant literature such as market and company databases (provided by the University library), case studies, annual reports, newspaper and business journal articles, to address the assignment task. The answer should also be underpinned by a number of strategic management theories and frameworks included in the module.
A generic issue which may affect each of the companies is the UK’s likely exit from the European Union. Your answer should address this, based on your analysis of its relative importance.
If appropriate, appendices may be used to offer supporting evidence.
• Presentation
Please refer to the Assessment Guidance (on Moodle page) for detailed information on:
• Academic Malpractice
• APA Reference Guide
• Late Work Penalties
• Excess word count penalties
• University Generic Marking Criteria
It is the student’s responsibility to ensure that they are familiar with the above as failure to do this may impact on your achievement in this assessment.
Extend revision timeframe to 14 days as per terms and conditions
send draft for this order within 48 hours
instructions and no extension for deadline
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