1. Internet Marketing As Part of the Marketing Communications Mix This chapter emphasizes throughout that business and marketing processes are changing in fundamental ways as a result of the Internet. Discuss in considerable depth one specific driver of change and identify ways in which it is altering the way businesses conduct their daily and strategic activities.

2. Business Models and Strategies Can a company have more than one business model?

3. Online Branding and Video Marketing What are the important elements of a video marketing strategy ? Why is it important that marketers have a strategy for their use of videos?

4. Search Marketing: Why is local search such an important part of the life of Internet users ?

5. Social Media Marketing Explain why some managers are resistant to the idea of engaging in social media marketing.

 

 

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