looking into Sorbonne university campus in Abu Dhabi. There was an incident were the campus blamed to have spoiled rich
students that they come to the university just to show of their luxury cars and designer brands bags and not to focus on
education.
Evolving around education level and sticking to strict policies. How did the university communicate insuring the same level of
education to students in Abu Dhabi? , how did managements react and say formally?
I need to give:
1. Introduction; narrowing down what I’m focusing on.
2. Explain the case briefly
3. Similar relevant examples
4. Applicable Crises communication theories; for example image restoration, diffusion of innovation…
5. Recommendations; what should have been done instead?
Look on this sources and find some more:
http://www.thenational.ae/news/uaenews/
education/sorbonneisabigtestforfrenchuniversities
http://www.thenational.ae/uae/globaluniversitybranchcampusesintheuaeneedmoreregulation.