Introduction
• 300 word
• the importance of innovation for economic growth
• summary of the essay

body
• innovation definition

• product innovation
• service innovation
• radical vs incremental innovation
• associated uncertainties in innovation
• Oslo manual

• mangling risk in innovation (effective aspects) please use the following article for this section

1. Integrated risk management and product innovation in China: the moderating role of board of directors
2. Risk evaluation of customer integration in new product development under uncertainty (customer integration in new product development)
3. Relationship between quality management practices and innovation

Conclusion
300 words
Summary of the essay focusing on the finding
NOTE: I will upload 7 articles please use them and please use other articles which I can have access to them (by linking google scholar to Glasgow Caledonia university)
The examiners will be looking for evidence that:
? the essay content clearly relates to the essay title;
? the argument is well-structured, logical and consistent throughout;
? the essay is not completely ‘free-style’ but has certain structure, therefore it should contain clearly organised sections and section headings;
? the essay draws on a range of literature and theoretical sources;
? it is appropriately referenced throughout;

? presentation and layout are neat, free from typographical and grammatical error, and the essay is ‘readable’